Episode 10

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Published on:

10th Sep 2025

The Power of OSINT, Data, and Differentiation in Cybersecurity with Zaira Pirzada

The Power of OSINT, Data, and Differentiation in Cybersecurity with Zaira Pirzada

Learning, Listening, and Leading in Cybersecurity

In this episode of the Security by Default podcast, host Joe Carson speaks with Zaira Pirzada, managing partner of Infinitus Management Consulting. They discuss Zaira's journey into cybersecurity, the importance of open source intelligence, and the lessons learned from her time at Gartner. Together, they delve into the intricate world of cybersecurity marketing, exploring the unique challenges faced by CMOs in this dynamic industry. From the perception of marketing as a cost center to the complexities of standing out in a crowded market, Zaira shares her insights on navigating these hurdles. Tune in to discover how effective storytelling, data-driven strategies, and a deep understanding of market dynamics can transform cybersecurity marketing efforts. The conversation also covers the significance of unique value propositions, and the evolving landscape of cybersecurity vendors. Zaira emphasizes the role of data in decision-making and the need for continuous learning in a rapidly changing field.

#Cybersecurity #MarketingChallenges #Podcast

Takeaways

  • Zaira Pirzada's journey into cybersecurity was unintentional but evolved into a passion.
  • Open source intelligence (OSINT) played a crucial role in Zaira's early career.
  • Listening and learning from others is vital in the cybersecurity industry.
  • The transition from analyst to CMO involves understanding market dynamics and customer needs.
  • Unique value propositions are essential for startups to stand out in a crowded market.
  • Data is a key asset in cybersecurity, influencing decision-making and strategy.
  • Building trust and reliability is crucial in cybersecurity communications.
  • Negotiation in cybersecurity is evolving with the introduction of AI and data valuation.
  • Education and knowledge sharing are fundamental to success in the cybersecurity community.
  • Continuous learning is necessary to keep up with the fast-paced changes in the industry.


Chapters

  • 00:00 Introduction to Cybersecurity Journeys
  • 02:58 The Path to Cybersecurity: Education and Early Experiences
  • 06:04 The Role of Open Source Intelligence in Cybersecurity
  • 09:09 The Evolution of Cybersecurity Careers
  • 11:59 Lessons from Gartner: Listening and Learning
  • 14:44 The Transition to CMO: Marketing in Cybersecurity
  • 17:48 The Importance of Unique Value Propositions
  • 20:51 Navigating the Cybersecurity Vendor Landscape
  • 23:59 The Role of Data in Cybersecurity
  • 26:50 Staying Updated in a Rapidly Changing Field
  • 29:41 Conclusion and Future Directions
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About the Podcast

Security by Default
Security by Default is a cybersecurity podcast hosted by Joseph Carson, a renowned ethical hacker and security expert. Each episode dives into the latest security trends.
Security by Default is a cybersecurity podcast hosted by Joseph Carson, a renowned ethical hacker and security expert. Each episode dives into the latest security trends, real-world threats, and practical advice for staying safe in the digital world. With insightful interviews and clear explanations, Joseph makes complex topics accessible for both IT professionals and curious listeners alike.

About your host

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Joseph Carson

I am a distinguished cybersecurity professional with over 30 years of experience in enterprise security and infrastructure.

Throughout my career, I have been an active contributor to the cybersecurity community, serving as an educator, ethical hacker, and speaker at global conferences. I hold both the Certified Information Systems Security Professional (CISSP) and Offensive Security Certified Professional (OSCP) certifications as well as advise various governments, critical infrastructure organizations, and industries such as finance and transportation on cybersecurity matters.
I am the author of "Cybersecurity for Dummies," a book that has gained global recognition for helping companies integrate people, processes, and technology to strengthen their defense against cyberattacks. The book has over 50,000 readers worldwide and provides a straightforward approach to understanding cybersecurity.

In addition to my writing, I have authored numerous articles and research papers, contributing to publications such as The Wall Street Journal, USA Today, Dark Reading, and CSO Magazine. I also host the bi-weekly podcast "Security by Default" which offers insights from leading cybersecurity experts and discusses best practices for navigating security challenges.
I am dedicated to educating the next generation of cybersecurity leaders and his commitment to building a safer internet have made him a respected figure in the cybersecurity community.